In my last video article, “Video Marketing 101”, we discussed the 2 strategies when using videos to promote your business. We described posting a video on a site like YouTube with links directing people back to your website, and we also describe actually putting a video on the home page of your site to act as a “tour guide”.
The purpose of video marketing ultimately is to get the viewer to take some sort of action. Sure, when filming you may educate, enlighten, or entertain, but the end result you want is for someone to take action that leads to a sale.
People today are busier than ever. Unless they know you, trust you, and already know what value you’re going to offer them, they probably don’t want to watch your video for very long at all. Remember, people are selfish by nature and don’t care about you per say, they care about themselves, what is important to them, and what your video can do to help them gain more pleasure or avoid pain.
So the basic rules for the length of a marketing video on a landing page are no longer than 2 minutes. The video should tell them why they should listen to you and what they’re going to find on your site and how it will help them.
· Start with a powerful statement which must address a problem they have. For example “This is Chris I’ve got a very powerful message here about getting out of debt.” Or “Hey this is Chris having a blast today, making a ton of money working around my kids – say hello to my kids.”
· You need to tell them to watch the video in it’s entirely. Unless they look down at the counter, they may think this is a 2 hour video, so let them know up front what their time commitment is to watch your video: “Stay tuned for the next 3 minutes and I’ll tell you exactly how to … ”
· Next give them a 15 second blurb on your background, give them just a bit of personal info so they relate. Remember people want to know they are dealing with real people.
· Now comes the solution to the problem you posed earlier: “On the next page you’re about to find out exactly how I was able to start part time, w/in 45 days completely replace my income, and I’ve been working from home ever since. I can show you how to do the same thing.”
· Lastly and most importantly, you need to end with a strong Call to action – “So that’s how I’ve been able to work from home and enjoy my life, and I’m only looking to mentor people that are dead serious about changing their life. If that’s you, enter your name and email in the box below and you’ll be given instant access to the information that I came across back when I was where you are right now. Again, put your info in the box below, and I’ll see you on the next page.
Just implementing this one strategy can assist you in making a 6-figure income in your home business.
Chris Swope is an MLM, Direct Sales / Network Marketing & Home Based Business Expert based out of Columbia, MD. With over 11 years experience being self employed in Free Enterprise, Chris assists serious entrepreneurs in building a profitable online business with multiple incomes streams. In 2007 he transitioned from Traditional MLM to the GPT / Direct Sales Business Model and has earned as much as 23K in a single week.
To see a business that is changing lives in one of the most difficult economic times in history, and to learn about “private” coaching and consulting from Chris, please visit http://www.InternetWealthStrategy.com





