Tag Archives: author

How To Create 20 Killer Benefit Statements in 20 Minutes in Copywriting for the Web

For me, the most difficult part of writing ad copy has been to come up with great benefit statements. And, second to the headline, the benefits are what sell people on your product, service, idea or even political opinion. In … Continue reading

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Accelerate Your Business’ Internet Marketing Success with P.T.A.

The Internet has become indispensible and practically no busine The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  However, while most folks use the Internet … Continue reading

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