Here are three errors that get in the way of people saying yes to you:
1. You do not have a website. Well, this is a clear one. But there’s a part of this error that may not be as obvious. Let’s say you don’t have your own website, but you have your own page (section) on a book organization’s website. Is this good enough? Probably not, and here’s why:
On an organization’s website you have to fit your own round pegs into square holes (or the other way round). You are limited by what that site allows you to do, and you may be making it too easy for people to jump away from your author page to someone else’s author page on the same site.
2. You hire the web design / development, and its beautifully-designed website. But he/she has no knowledge about internet marketing practices and optimizing a site to encourage the search engines to find you (SEO – search engine optimization). You need to find a Web site builders who keep abreast of best practices and search engine optimization online marketing optimization and who set up the content to your site.
3. Do not allow visitors to your book immediately know what type of site and age-level of your books. Or even whether the book is top thriller novels or nonfiction.
You must immediately announce your book is about. For example, if your book is a fiction ebook yellow zone and the first of a proposed series, let your website visitors know this info immediately. Of course, the number of one of the ways is to have a book cover to convey this information (a 12-year-old protagonist of the motion of wielding a sword is a big clue). Yet even if you have this optimized cover, you need to repeat the information in large type right at the top center of the page. (And be sure not to have too much surrounding copy that could detract from “getting” this message immediately.)
You do not want to mislead people into thinking the book might be for them when, for example, they only read hard-core crime drama and your book is a new fiction book. But you definitely want the fans of fiction ebook yellow zone to know instantly they are on the right page!





