What is Link Bait? The term “Link bait” is used for a type of internet marketing that involves getting your message out and getting viewers to link to it from other websites. A form of viral internet marketing, it can be an effective tool to drive traffic to your site.
The idea is to build irresistible excitement with an article or content on your blog or website that will create inbound links from other sites. One of the easiest ways to create link bait is to take a popular news headline and write an explosive catchy article about it and then submit it to the web and watch as other websites and blogs link to your article. Keep in mind that this technique will have more impact and provide more quality links if your content is original and dynamic. And a site that has a large amount of content is more likely to get higher overall rankings from having a larger index of pages on the search engines.
The most important type of link is the in-bound link. An inbound link is a link from another website to your website. It is not easy to drive a high amount of inbound links from high PR (Page Rank) sites to your website especially in the age of high competition. But there is always a place to start!
Include things that would cause other webmasters, publishers and just people in general to send you traffic; things like:
– This site has a software utility that formats emails for free.
– Anything that’s of value can be given away and used as the foundation for your link bait. If your giveaway is downloadable from your site or through a service like Aweber which is tied to your site, then you’re guaranteed to get traffic.
– This site that has a listing of all the major blog directories.
Write a post with lots of niche appeal, then at the end of the post invite your readers to republish with a link to your blog. The Key components could be:
– Valuable content or ideas that are unique and useful.
– A list of great resources – functioning as the aggregator is valuable.
– Encourage users to share this on their site too, with a link back to you.
This is a highly effective strategy, and not just for SEO purposes. Perhaps even better, the branding of your list throughout the social web and on lots of blogs can create great awareness for your program. If you make your link bait page a quality repository for information in your niche, you’ll receive a ton of traffic in no time.
If you link bait, and do it well, it will result in a regular stream of traffic, which may lead to loyal readers and subscribers. In reality there are countless ways to accomplish this to design a popular web destination or take any site to the next degree. The methods listed above are proven successes, and certainly stuff you can to do to broaden your site’s reach while boosting referral traffic.
In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.
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