No one enjoys a sales pitch. They can detect a pitch coming at them from a mile away. And you can be certain that there is no better way to turn people off Going immediately to a pitch is the wrong way to create a bond with someone. It invades their space and time.
As an alternative to going immediately to a sales pitch try the “un-sales” pitch. The un-sales pitch is all about providing useful information to help others which creates trust and increases your traffic. When a visitor comes to your site and inquires about a your business and how to get involved, instead of launching into a typical sales pitch, you want to engage them on the site, and find out what their goals are. Jumping the gun and learning nothing about the person will not bring you return business or referrals, in face it makes them feel pressured and they’ll run for the hills.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Leading off with a sales pitch without developing the relationship will usually lead to rejection. The point of network marketing is to brand yourself as a lead and to develop strong relationships with people. The more information you can provide on your site that is useful to them without trying to get them to join, the more likely they will visit your site more often and eventually join of their own accord.
“How To” articles are the best content to add to your site. People love reading “How To’s” and it will bring them back time and time again. They will start to follow your articles and become permanent fixtures on your site. You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information. It’s also very important to respond to each and every comment to start building the relationship with that person.
You are attempting to educate them about how network marketing can help them in the same way it did you. When you first starting talking to someone they are going to have a lot of questions about how all of this will benefit them and how much money they can make. These are the most common concerns that most people have. Other concerns may be that they believe they are not good at marketing. They do not think they have enough friends or contacts. If your articles can show them how to simply do it and be successful, you will have a believer.
Network marketing can be a lucrative business and the more followers you have on your site, the more likely you can build your down line with actual members who are making money for you.
Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.