The Internet has become indispensible and practically no busine
The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps.
Don’t get hung up on the bits and pieces before you have established your P.T.A., the foundational steps needed to be successful in Internet Marketing:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Are you a complete beginner? Or maybe you have some experience, but haven’t pulled it all together yet? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.